Sell-side advisory

Represent the seller through consequential exits.

Amafi Advisory represents founders, family shareholders, boards, and corporate divestors through APAC mid-market sell-side transactions. Positioning, buyer outreach, diligence coordination, and close — with the rigour and discretion of institutional investment banking.

Discuss in confidence → Our process

Who we represent

Sellers at the moments that matter most.

01

Founders and family shareholders

Owners approaching a generational transition, a liquidity event, or a strategic partnership. We bring institutional preparation and buyer reach without losing the discretion a family shareholder needs.

02

Boards and corporate divestors

Portfolio-company exits, carve-outs, and non-core divestitures. We run full process or targeted outreach depending on sensitivity, competitive dynamics, and timeline.

03

Financial sponsors

Private-equity and family-office exits where sector depth, buyer intelligence, and a disciplined process drive realised value and minimise execution risk.

04

Cross-border sellers

APAC sellers pursuing offshore acquirers, or offshore vendors divesting APAC assets. Regulatory awareness across FIRB, MOFCOM, SFC, and MAS frameworks.

Process

Five stages, run end-to-end.

Every sell-side mandate is led by a senior banker from first diagnostic through closing. No junior hand-off, no template process — the work is tailored to the situation.

01

Positioning and preparation

Diagnostic review of the business, commercial and financial positioning, preparation of the information memorandum and data room, and alignment on process strategy.

02

Buyer identification

Building the buyer universe — strategic acquirers, private equity, family offices, and cross-border counterparties. Depth of engagement calibrated to the situation.

03

Outreach and first-round

Managed, confidential outreach through first-round expressions of interest and non-binding offers. Staged buyer engagement to maintain competitive tension.

04

Second round and diligence

Due diligence coordination, management presentations, site visits, site visits, and second-round binding offers.

05

Negotiation and close

SPA negotiation, conditions precedent, regulatory filings where needed (FIRB, MOFCOM, SFC), through to signing and completion.

Sector coverage

Generalist coverage across the APAC mid-market.

We cover broadly — working across sectors where the APAC mid-market produces consequential transactions. Cross-border situations are a particular strength.

  • 01 Financial services
  • 02 Healthcare
  • 03 Industrials
  • 04 Technology
  • 05 Consumer
  • 06 Energy & resources
  • 07 Professional services
Next step

Discuss a potential sale in confidence.

Every conversation starts with a direct, confidential call. Tell us about the business — we come back with a specific view.

Begin a conversation →