About Amafi
M&A Advisory, Reimagined
Senior dealmaker judgment. AI built specifically for M&A. Better outcomes for business owners across Asia Pacific.
The Problem
Mid-market business owners face an impossible choice. Bulge bracket banks won't take deals under $100M. Local brokers lack the buyer reach and process rigour to maximise value. The result: owners selling their life's work settle for less than their company is worth — or the deal falls apart entirely.
Our Answer
Amafi combines the judgment and process rigour of senior dealmakers — professionals with decades of experience at leading banks — with AI built specifically for M&A. Our technology systematically identifies and reaches qualified buyers across Asia Pacific, and generates deal materials in minutes. But the advice, strategy, and negotiation are always human. AI makes our people faster and our reach broader. It is not a replacement for the expertise that closes deals.
Traditional Advisory vs Amafi
Same senior professionals, same rigorous process — up to 50% lower fees and half the timeline.
Traditional
6 months
typical mandate to close
Time to Close
Amafi
2–3 months
AI-accelerated execution
Traditional
50–200
advisor's personal network
Buyer Reach
Amafi
Thousands
AI-identified across APAC
Traditional
$1–3M+
typical mid-market advisory fee
Advisory Fee
Amafi
Up to 50% less
same execution quality
Traditional
Partners oversee
Junior analysts do the work
Who Runs Your Deal
Amafi
Senior-led, start to close
AI replaces the analyst layer
Traditional
Retainer + success fee
Pay monthly regardless of outcome
Fee Structure
Amafi
Success fee only
You pay nothing until your deal closes
What Drives Us
The principles behind how we work and the outcomes we deliver.
Senior Dealmaker Judgment
Every engagement is led by professionals who've spent careers at the deal table — at firms like Moelis, Citi, and ANZ. AI handles research and process; the strategy, advice, and negotiation are always human.
AI Built for M&A
Not generic AI bolted onto legacy software. Our technology is purpose-built for mergers and acquisitions — trained on deal workflows, buyer behaviour, and Asia Pacific market dynamics.
Asia Pacific from Day One
Headquartered in Hong Kong and built for the region's unique deal landscape — cross-border complexity, multilingual environments, and relationship-driven culture.
Aligned Incentives
Success fee only — you pay nothing until your deal closes. No retainers, no monthly charges. We only succeed when you do.
Meet the Team
Amafi is led by people who've spent careers at the deal table — combining decades of M&A experience with the technical expertise to build something better.
Security & Confidentiality
Deal data is among the most sensitive commercial information that exists. We treat it accordingly — encrypted at rest and in transit, access-controlled by role, and never used to train AI models.
Encrypted & Isolated
All data encrypted at rest and in transit. Client deal data is isolated and never shared across engagements.
NDA-Protected Process
Every buyer signs an NDA before receiving confidential information. You approve each buyer before we approach them.
SOC 2 & ISO 27001
Pursuing SOC 2 Type 1 attestation and aligned with ISO 27001 information security standards.
Find Out What Your Business Is Worth
Book a confidential valuation meeting. We'll show you your indicative valuation, the buyers who would be interested, and what a process looks like.
Book a Valuation Meeting