A New Approach to M&A Advisory in Asia Pacific
Amafi is now live. Built from the ground up as an AI-powered M&A advisory firm, Amafi helps business owners sell their companies and corporate teams make strategic acquisitions across Asia Pacific — with bulge bracket execution quality at lower fees.
The firm addresses a fundamental gap in how cross-border deals get done in the region. While large investment banks focus on mega-cap transactions and local brokers lack cross-border reach, mid-market business owners in Asia Pacific have limited access to advisors who can run a competitive, professionally managed sale process across multiple jurisdictions.
The Problem: Mid-Market M&A Advisory in APAC Is Underserved
Asia Pacific is one of the fastest-growing M&A markets in the world, yet the advisory infrastructure serving mid-market transactions has barely evolved. Business owners selling companies valued between US$10 million and US$100 million face a difficult choice: pay premium fees to a large bank that treats their deal as a secondary priority, or work with a local broker whose buyer network stops at the national border.
The result is narrower buyer pools, longer timelines, and lower valuations — particularly for businesses with cross-border appeal where the right acquirer may be in a different country entirely.
What Amafi Does Differently
Amafi combines senior M&A advisory expertise with AI-powered execution to deliver a faster, more efficient process without compromising quality.
AI-Powered Buyer Matching
Amafi’s AI analyses 120,000+ buyer profiles — PE firms, corporate acquirers, and strategic buyers — across Asia Pacific to identify the highest-fit buyers for each transaction. Rather than relying solely on personal networks and manual research, the AI surfaces qualified buyers across borders and sectors that traditional approaches would miss.
Intelligent Deal Marketing
AI generates professional investment teasers and deal materials from transaction data, reducing document preparation from days to hours. This allows the advisory team to focus on strategy and buyer relationships rather than formatting.
Broader Reach, Lower Fees
By automating the labour-intensive parts of M&A — buyer identification, outreach, document generation, and response tracking — Amafi delivers the same caliber of advisory at fees up to 80% below traditional rates. The efficiency comes from AI, not from cutting corners on quality or senior attention.
Built for Asia Pacific
Amafi is purpose-built for the complexities of cross-border M&A in Asia Pacific. The firm covers markets across Australia, Singapore, Hong Kong, Japan, South Korea, India, Indonesia, and Southeast Asia, with data and workflows designed to account for the regulatory diversity, language barriers, and market fragmentation that define dealmaking in the region.
This regional focus is a deliberate choice. Generic global advisory firms often treat APAC as an afterthought. Amafi treats it as the primary market, with buyer coverage, matching capabilities, and execution all tailored to how deals actually happen across the region’s diverse economies.
Who We Serve
Amafi serves three core audiences:
- Business owners looking to sell their company and reach the broadest possible set of qualified buyers across Asia Pacific. Learn more about selling your business.
- Private equity firms and investors seeking deal flow curated to their investment criteria. Learn more about Amafi for investors.
- Corporate development teams pursuing strategic acquisitions and needing systematic target identification and evaluation across APAC markets. Learn more about Amafi for corporate.
We also partner with M&A advisors and boutique firms to co-execute cross-border transactions where our buyer database and APAC reach add value.
What’s Ahead
Amafi is currently working with select clients on live mandates across Australia and Asia Pacific. The team is continuously expanding buyer coverage, refining matching capabilities, and building the data and relationships that compound over time.
About Amafi
Amafi is an AI-powered M&A advisory firm focused on Asia Pacific. The firm helps business owners sell their companies and corporate teams make strategic acquisitions — with senior-led execution, AI-powered buyer matching across 120,000+ profiles, and fees up to 80% below traditional advisory rates. Amafi is headquartered in Asia Pacific and led by a team with deep experience in investment banking and M&A advisory.
To learn more, visit amafiadvisory.com or get in touch with the team.
About Amafi
Amafi is an M&A advisory firm built for Asia Pacific. We help business owners sell their companies and corporate teams make strategic acquisitions — with bulge bracket execution quality at lower fees, powered by AI and a network of senior dealmakers.
Get in touch